"Over the course of four days, my friend and uber-talented photographer Yumi Matsuo and I traveled the villages of NYC to shoot some of the mamas who inspire me. We styled them in our new twin sets, and let them do the rest."
- Rachelle Hruska
From the moment we sit down over coffee during one of her frequent trips to Tokyo, she is chatty and warm, sharing personal anecdotes with the ease of someone who clearly loves connecting with people. It is no surprise that her business as a lifestyle and wedding photographer in New York thrives on her go-getter attitude and ability to create close connections.
If ever we needed to hear a good lemonade-from-lemons story — to be inspired by someone defying difficult circumstances by rolling around in a silver lining to come out on the other side with something shiny and new — now is the time. That’s how The Select 7 contributor Yumi Matsuo’s career as a photographer began. In 2016 when her father fell ill in Japan and her marketing job in NYC kept her from being by his side, she was looking for a way to make a living that would give her more flexibility (both time and location). Through the viewfinder on her camera, she saw a new opportunity, one that would give her the freedom to split her time between the U.S. and Japan.